In today’s modern world, people are spending more time on their smartphones than ever before. Not only are they a way to socialize with friends and family, but they also serve as personal assistants. 

When people have a question or need a suggestion for a home services contractor, they immediately pull their phone out and type their query into their favorite search engine. As a result, more and more businesses are getting conversions directly from mobile devices. Keep reading to learn more about how mobile optimization for landing pages can increase conversions for home services professionals.

Benefits of Mobile Optimization for Home Services Companies 

Most business owners make the mistake of focusing on the perfect layout for a traditional desktop. They then neglect to put the same care and attention to detail into the mobile version of their website. While this approach may have been fine years ago, far too many home services companies are losing out on business because of their low-quality mobile landing page. 

Think about it like this: If a homeowner comes home to a flooded house, they might not be able to access their desktop or laptop computer. Instead, their first instinct is to pull out their phone and look up a phone number for a water damage restoration company. 

If you fail to make your landing page user-friendly for mobile devices, you could be missing out on countless prospective customers. Not to mention, it could cause your website to rank lower in Search Engine Results Pages (SERPs). 

4 Ways to Optimize Landing Pages for Mobile Use

Fortunately, you don’t have to overthink things when it comes to creating a mobile-friendly landing page. Instead, you can work with your marketing team to implement these five mobile optimization strategies. 

1. Create The Mobile Design First

The best tip for optimizing a mobile landing page is to start by designing it first. Oftentimes, designs that  are made with desktop layout in mind dont translate well to mobile. As a result, content could shift out of place, load times can slow, and visitors will exit out at a higher rate.

For better results, it’s recommended that home services companies work with their web developer to create a landing page that focuses on a visitor’s journey via mobile devices and then work to make that design work for desktop. Honing in on the distinct user experiences of mobile and desktop users can dramatically improve conversion rates.

2. Don’t Go Overboard on Copy

In focusing on user experience, many businesses decide to cut down on the amount of copy for their mobile-friendly landing pages. Typically, the attention span of this audience is much shorter, so it’s best to keep things short and sweet–starting with a great headline. The majority of visitors will read the headline, and only a small percentage will go on to read the rest of the copy.

Bullet points, shorter sentences, and other headers can help to improve readability on mobile devices. Limited word counts don’t have to mean boring copy, though. Working with a professional marketing company can ensure that home services companies still share their values, tone, and services in just a few words.

3. Move CTA to the Top of the Landing Page

Along with having a great header, the call-to-action should also be at the top of the landing page. Many visitors won’t take the time to scroll all the way to the bottom of a website, so this content should grab their attention from the start. Putting it front-and-center makes the goal of conversions clear, and it improves accessibility for mobile devices. Sprinkle CTAs throughout the page so that it is always top of mind for your visitors.

4. Limit the Use of Complex Visuals 

Finally, it’s important to remember that all of those beautiful visuals you used on your desktop site can be quite distracting on a smaller screen. Instead, it’s better to include more white space and clean design when working on mobile optimization. 

In place of photos and videos, web developers can focus on using contrasting colors and isolate the different elements. If visuals are to be used, they should be limited to just the best, most impactful designs. 

Schedule a Strategy Session to Learn More About Optimizing Landing Pages for Mobile Devices 

Are you looking to increase conversions? Do you feel like your current web design is costing you mobile visitors? If so, mobile optimization for your landing pages might be the solution! 

Contact Vinnie Mac Restoration Marketing to learn more about how your landing pages can be improved. You can call to learn more about our services, or you can schedule a free strategy session by filling out our online contact form.