Including team photos in your marketing efforts is essential because it humanizes your business, fostering trust and connection with your customers. By putting real faces to your company, you create a personal and relatable connection that goes beyond the services you provide. This is especially important in marketing the home services industry for a few different reasons. Showcasing the face behind your name helps build credibility and differentiate you from other competitors in the area, ultimately helping you land more jobs.

Read more below about the importance of taking team photos and scroll to the end to see examples of great team pics.

How Do Team Photos Help You Book More Jobs?

It Builds Trust and Credibility

In the home services industry, trust is paramount. Customers are inviting you into their homes, often with valuable possessions and loved ones present. Team and company photos humanize your business, putting a face to the name and creating a sense of familiarity. When customers can see the team that will be working in their homes, it helps build trust and credibility.

Personal Connection

Home services are often personal in nature. Customers want to know who will be coming to their homes and interacting with their families. Team photos allow customers to connect with your team members on a personal level, making them feel more comfortable and at ease. When looking for a company that will be working on your house, would you rather choose a stock image or a picture of the person you will be inviting into your home? Seeing a team photo can put your customers at ease before they even call!

Professionalism

A well-organized and professional team photo can convey a sense of competence and reliability. It shows that your company is serious about its work and takes pride in its appearance, which can be a strong selling point for potential customers.

Branding and Recognition

Team and company photos can help with branding and recognition. When customers see your team's uniform or logo in photos, it reinforces your brand identity. Consistency in branding can make your business more memorable and recognizable.

Local Appeal

In most cases, home service businesses operate on a local level. Including team photos can help you connect with your local community and emphasize that you are a part of it, which can resonate with potential customers who prefer to support local businesses.

Examples of Great Team Photos:

How To Take A Quality Team Photo

In this day and age, you don’t necessarily need to invest in a professional photographer in order to get a high-quality team photo. As long as you have a smartphone with photo capabilities, you can take a great picture! Take a look at these tips for taking a great team photo:

1. Background: Select a suitable location that represents your business well. It could be at your office, a job site, or a location that reflects the nature of your services. In the home services industry, it's commonplace to showcase your trucks or equipment along with your team Pay attention to the background, and make sure it's clutter-free and not too busy. A clean and unobtrusive background helps focus on your team.
2. Coordinate Attire: Ensure team members wear clean and appropriate uniforms or attire that represents your brand consistently. If you have company shirts, this is a great opportunity to show them off! If not, try to have everyone in the same color shirt. Avoid wearing hats or hard hats as it can obstruct your face. 
3. Lighting: Natural lighting is often the best choice for outdoor shots. If shooting indoors, use diffused natural light or soft, artificial lighting to avoid harsh shadows. Consider the time of day for outdoor shoots. Early morning or late afternoon often provides soft, flattering light.
4. Pose & Expression: Arrange your team members in a way that's visually appealing and allows everyone's faces to be clearly seen. Guide your team members on poses and expressions. Encourage natural smiles and relaxed postures. Ensure everyone looks engaged and approachable.
5. Take Multiple Photos: Don’t be afraid to try different poses or backgrounds. Taking multiple photos will give you options to choose from and ensure you don't get stuck with a photo where everyone’s eyes are closed.

Utilize Team Photos For Your Home Services Marketing Efforts

Once you have your team photo, make sure to use it in all of your marketing materials. This includes your website, your social media platforms, paid ads, your Google Business Profile, and more! If you have a marketing agency, simply send the picture to them and they will make sure it is optimized for all of your marketing channels. To learn more about how to convert more leads using photos and content marketing, schedule a strategy session with us here.