Ranking in Google Maps for Fire Damage Restoration Leads
Ranking in Google Maps listings is one of the most important things you can do to increase phone calls and fire damage restoration leads for your restoration business. If someone searches for “water damage cleanup in your city,” the Maps section will pop up with three to four businesses that Google deems important enough to rank for that search term.
Google Optimization Guidelines:
The best way to get your Google Maps listing to show up in the search results is by going to https://www.google.com/business/ and following our Google Optimization guidelines listed below:
Company Name
Fill out the Info section fully to include your company name. Don’t make it spammy by adding excess keywords and redundant information. If your company name is ABC Restoration, then make sure you only put your company name.
Service Categories
Make sure you assign Categories (Primary and Secondary). Most restoration companies will use “Water damage restoration service” as primary and “Fire damage restoration service” as the secondary category to ensure they are getting both
water and
fire damage restoration leads. Just make sure that you assign relevant categories for the services you provide.
Service Area
Set up your Service Area to match the locations that you serve. Assign broader locations like county or city names as opposed to zip codes.
Hours of Operation
Define your Hours Of Operation. Most restoration contractors select 24 hours a day to accommodate for emergency calls.
Phone Number
Add your company’s Phone Number (if you use a tracking number, then use this instead).
Website URL
Add your Website URL. Be sure to assign https if you have an SSL. Appointment URL is an often overlooked setting that should be linked to your contact page or to a calendar page.
Service Descriptions
Business Opening Date
Set your business opening date. It’s not required, but if you have been in business for a while, it’s a good idea to add it. Logo and Cover Photos should be uploaded to showcase your team, your company’s location and jobs you have completed. These photos will show in the map search results. Photos can include metadata and geotags for service areas. (Try https://tool.geoimgr.com/, a great tool for geotagging images)
Q&A Section
Q&A section is an excellent way to highlight services you offer while answering the frequently asked questions your company receives from prospects. Messaging is another commonly missed feature. This feature allows searchers to send you a text message.
Customer Reviews
Reviews are extremely important to improving your Google Maps listings and getting more fire damage restoration leads. I will discuss Google Reviews in the Reputation Management section of this book. Google Posts help to generate social signals to your website service and location pages. Start by posting three to four times per week to keep your profile relevant. I’ll discuss Google posts in-depth in the “Building Brand Authority With Social Media” section of this book.
GMB Business Site
GMB business site is the final important feature that needs to be set up. Fully optimize the about section, call to action button, headlines, descriptions, and body content.
If you complete this list of GMB optimizations, then you’ll already be ahead of 90% of your restoration competitors!
Get more fire damage restoration leads with Vinnie Mac Restoration Marketing
Get fire damage restoration leads and rank higher in Google Maps with the help of our marketing system at Restoration Marketing. Schedule a call with us to start growing your restoration company today
https://www.restorationmarketing.com/contact-us
