The most important factor is the user experience. The user experience includes things like the colors, readability of the words on the pages, photos, and ease of navigation. If your website looks like crap, you’re going to get crap results.
Many people think they can design water damage restoration websites by themselves, and some can with a basic content management system. But most companies don’t understand the science behind creating a conversion-based website.
At the end of the day, when someone visits your water damage restoration website, you either want them to call you or fill out a form for the services that you offer.