Building a website for your restoration company is a great way to attract new clients and keep in touch with old ones. What many business owners miss, though, is that clients expect certain things from your restoration website.

This is not a one-way relationship. If you’re going to build a website, you need to ensure that it offers the things that your clients expect to find. Here’s an overview of the top five things clients want to see on your restoration website and will leave if they can’t.

First things first, your restoration website should contain your name, address, and phone number. While this seems obvious, these are things that many website owners forget. This is a significant problem and easily avoidable.  

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Clients who cannot find your phone number also cannot call you. Considering how many website searches start with local intent, it’s downright silly not to have your address on your website.

If you don’t post your address, phone number, and name, clients don’t know where to locate you, how to get in touch with you, or really anything that they need to know to do business.

With this in mind, keep your NAP information up-to-date and on your website. As a general rule, it should be large, centrally located, and easy for clients to find no matter where they are on your site.  Bonus points for making it clickable.

If you have a separate business and mailing address, use your physical address on your website. That’s mostly the one that clients will be looking for, and is an essential one to present to them.

In some cases, clients aren’t necessarily looking to call you right away. They may have a complaint, may have a question, or may have some other inquiry that they would rather submit via email or contact form. As such, it’s ideal to offer an electronic means of contact on your restoration website.

This is also essential for small business owners who can’t always get to the phone, and don’t have a dedicated gatekeeper. Email addresses that are unfamiliar tend to be picked up by spamming Bots so many small-business owners set up contact forms on their website. These forms work on WordPress sites or other similar platforms. For best results keep them short and to the point.

One of the first questions. The only way they’ll get an answer to this question is if you post pricing information on your restoration website. With this in mind, respect everyone’s time and make your prices clear, easy to understand, and simple for your clients to navigate. Clients want to know that they’re working with a person.

Your restoration website should have extensive pricing information. This will give potential clients an idea of the level of service they want to purchase before contacting you.

Not only will this help you come off as upfront and honest to your clients, but it will also save you plenty of time on the phone explaining your pricing and going back and forth. To avoid issues with publishing your pricing, be sure to update pages frequently and inform long-standing clients of any price changes.

Clients want to know who they’re working with, what your restoration company is all about, and what drives you. Because of this, it’s essential to offer a comprehensive, detailed, unique about page.

Although this about page will vary depending on who you are and what your restoration company’s mission is, the general must-haves for an about page include your restoration company’s background, a bit of information about the founders or managers, a breakdown of your services, and a general expansion of your restoration company’s elevator pitch.

Your website, no matter how short or long it may be, should always have an about page that explains your experience, your restoration company’s values, and what makes you unique.

No website is complete without some social media links. To keep your clients coming back for more, offer social media links right off the bat. They should be prominent, featured at the bottom of each page on your website, and should link directly to the social page and question.

For best results, use matching social media icons to take clients to your various pages. When clients can find your social media effortlessly and easily, they’re more likely to follow, share, and interact in the ways that you want them to.

Once you’ve ensured your website meets the above requirements, you’re well on your way toward a functional and helpful site. Are there things you can do to make it better, though? Of course! Here’s your step-by-step guide to a better site, made simple.

There are dozens of ways to improve your website, but they’re not all created equal. When it comes time to build it, the first thing you must do is ensure you’re offering the experience clients want. By giving them the five things they’re coming for, you can enhance interest and ensure they have a positive experience. Take this one step further with the bullet points above for a site that will knock your buyers out of the park!

Want to learn more about our proven 5 step process to improve your leads? See our process here.

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