As a local restoration company, you may wonder how you can pull in more local traffic by becoming more prominent in search engines. When you search for keywords that coincide with your restoration company, do you ask yourself, “Why doesn’t my company show up at the top of the search engine results page (SERP)?”

There are a number of reasons that your business might not be ranking, but in this article, we will give you some tips to help you dominate your service area in Google searches. There are three major ranking signals for local search engine optimization (relevance, proximity, and prominence) and as a restoration company, improving these will help drive more traffic your way.

All restoration companies should utilize the free Google My Business (GMB) tool. This helps put your company on the map so that your clients can easily find you when they search for “mold removal”. You can further optimize your GMB listing by responding to all of your client reviews and updating your posts and photos at least once a week with relevant asbestos removal content.

If you haven’t already claimed your GMB listing,  this step by step guide  can help you get started. If you are interested in our Local Domination services for restoration and remediation, schedule a call here.

When designing your website, the best way to locally optimize your site is to use language that your typical restoration client is going to use. You have to really think about what keywords and key phrases your clients might search for when they are looking for mold removal and remediation (ie: no fancy industry jargon).

It’s also important to use localized keywords throughout your site that will help search engines know where your business is located. For example, instead of using the phrase “water restoration”, you would use the long-tail-keyword “best water restoration company in St. Louis”.

An online citation is any mention of your restoration company that includes your name, phone number, and address. Choosing high-quality directories (sites like Yelp, Service Magic, and Angie’s List) for citations is a must for improving your local SEO. Take care to stay away from low-quality or spammy directories as they can have the opposite effect.

In addition to this, backlinks (actual links to your website included in your listing) greatly improve your search engine rankings. Having your restoration site backlinked through other directories help search engines like Google determine that your business is trusted.

These three steps are a great starter guide to help you bring your restoration company to the front page of google searches. For more information about our in-depth local SEO services,  schedule a call with us here.