Are you struggling to create quality restoration marketing videos? In this day and age, nearly everyone has a mobile phone. And on those phones, people have the  power to capture stunning video that can be used for personal, social, and even business related needs. Restoration companies are trying to find new ways to reach potential leads, and one of the best ways to do this is with quality video content. By using the tips we’ve listed below, you can shoot, edit, and upload restoration marketing videos for your company that can then be used in your social media, website, and ads using only a smartphone. 

Typically, when a potential lead is looking for a restoration company, they are wanting to know that the company they hire is professional and has a good reputation in the community. This is why it’s important to not only have videos that showcase your business, but also to ensure the videos are high quality. This includes creating videos with a lot of attention going towards aspects such as editing, video/audio quality, and making the video aesthetically pleasing and giving a clear call to action for why people should choose your restoration company over others. 

You don’t need to be a professional videographer to create marketing videos that are effective for your company. You just need to keep a few things in mind when you’re creating restoration marketing videos.

Before you shoot any video, you should familiarize yourself with the features on your phone. Depending on what kind of smartphone you have, you may be able to adjust the resolution, exposure rate, and tinting of the camera. You don’t need a highly advanced phone to shoot good video, but it doesn’t hurt to play around with the settings to find out what works best for any given shot.

Holding a phone steady while shooting video can be a difficult task. Shaky hands can make a shot look unclear and unprofessional. There are stands and stabilizers you can use especially for your smartphone so you can take smooth video and make the filming process easier. You can even fashion your own, as long as it keeps the phone steady. Take a look at our pick here.

It can be hard to get good audio quality on a smartphone because their internal microphones tend to pick up background noise. Typically, this won’t be a problem if your video is just images with music in the background. But if you have any talking in the restoration marketing videos, it might be a good idea to get a microphone so you can record audio that is crisp and clear. If you have to interview someone for the video, you can even look into a lavalier mic that clips directly onto a person’s shirt to create the best audio quality. Click here to view the mic we use. 

After you’ve shot your video and audio, you should find a video editor app on your phone that you can use to create the video the way you want it. The apps you have access to will vary from Android to Apple, but most of these video editors will have certain common features like letting you cut video, add background music, add transition effects, and insert text. Some of our favorites are:

If you want help in creating restoration marketing videos that can be used to attract potential leads in your community, you should consider utilizing the help of Restoration Marketing. We are a company that specializes in helping restoration companies increase their leads exponentially through our process and we can help you create the videos you want and so much more. Learn more about our process at https://restorationmarketing.com/our-process/ or call our number at (314) 582-5210.