Did you know that there are nearly 40,000 Google searches every second on average? And that leads to nearly 3.5 billion searches per day. Google is the main search engine most people use and it can be a powerful tool when you’re trying to get leads for your restoration company. The key to increasing the amount of restoration leads for your company through google is knowing how google assesses websites so you can rank higher in the algorithm. This involves learning how to use high ranking keywords in your content and optimizing your website by using elements that stand out to Google. Are you interested in getting more restoration leads? Read on to learn our top 3 strategies for increasing leads by utilizing Google.
Learn How Google Works Through SEO
Search Engine Optimization (SEO) refers to the process of optimizing your company’s website to increase traffic to said website. Basically, this means that by tailoring your website to be more visible to the google algorithm, you’ll increase the amount of people visiting your website, thus increasing the number of restoration leads you get. Typically, when people are looking for a restoration company, they are in an emergency situation and trying to get service as soon as possible. A Google search is the fastest option and usually the first thing most people will do. That’s why it’s so important for your restoration company’s website to rank high on Google so that will be the first place a potential lead goes when they need help. At Restoration Marketing, we have provided some tips to help increase your google leads.
How You Can Increase Your Restoration Leads
1. Use High Ranking Keywords In Your Content
Keywords refer to the phrases people typically search when they’re looking to a certain type of service. For example, someone may type “water damage restoration company” into Google search when they’re looking for a restoration company after an accident has occurred. Knowing what keywords are used for searches in your area is a great way to tailor your content so your website pops up whenever potential leads search for that phrase. But it’s also important to remember not to overuse keywords so your site doesn’t get marked as spam. You can research what keywords are used in your area by using tools like Google trends or Ubersuggest. You ideally want to look for keywords that have a high search volume but low competition so your website is more likely to show up at the top of Google search results.
2. Increase The Performance Of Your Website
If you want to get more restoration leads through Google, you first need to make sure Google sees your website as one with good quality. One of the best ways to do this is making sure your website is easy to navigate. This can be done by making sure the website loads quickly by avoiding the use of large image and video files. You can also do this by making sure that any important information is easily found through navigating the website. All this together, along with high quality content on the website, can show Google that your restoration company is one to be trusted.
3. Use Google Ads To Increase Restoration Leads
One last thing to consider is looking into Google ad strategies. Buying pay-per-click advertising can ensure your website appears higher up in Google search result pages as an advertisement. The cost may be high for this method, but the risk could lead to great financial reward when you consider the amount of restoration leads you’d get from it. Just make sure the landing page attached to the ad is well maintained so it reflects the image of your company you want to present.
4. Utilize Google My Business
Google My Business is a tool you can use to increase your restoration leads. You can create a Google My Business listing by using the location of your office and your company Gmail. Once you have Google My Business, you can use it to gain Google leads by adding a keyword laden description and images to your profile to create a public image for your company. And you can use it to manage reviews and keep connected with your client base.
Today, it’s not uncommon for restoration companies to struggle with lead generation, especially when they’re new to digital marketing or digital ads. With the help of Google, you can find high quality leads looking for your services. All you have to do is utilize the resources we’ve provided and keep experimenting with your keywords and ensure you’re providing genuine and relevant restoration content to your targeted audience.
At Restoration Marketing, we help restoration companies just like you improve their presence on Google and get more restoration leads through online searches. If you’d like to learn more about our process and how we can help your restoration company, visit our website at https://restorationmarketing.com/our-process/ or give us a call at (314) 582-5210.